Heritage Reimagined

Private Members' Club / Hospitality

The London Club is more than a private venue; it is a 145-year-old institution at the heart of London, Ontario’s professional community.

Overview

Our task was to evolve the Club’s visual identity through a comprehensive menu redesign and a strategic digital presence that reflected its "New Traditional" philosophy.

We focused on the duality of the Club: the prestige of its historic architecture and the vibrant energy of its modern membership. By redesigning the culinary touchpoints—from the formal dining room to the casual lounge—and launching a refined Instagram strategy, we transformed the Club’s perception from a "hidden gem" to a "must-be-seen" destination for London’s next generation of leaders.

Goal

Comprehensive menu redesign and a strategic digital presence.

Scope of Work

Content Creation, Graphic Design, Videography

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